What is Traditional Marketing? Is It Still Relevant?

Every business wants to grow and develop a strong client base. Advertising or promoting a business is key to achieving this growth. While social media has the ability to reach more people and has been proven to be a more cost-effective option, traditional marketing has its own advantages to growing a business.

Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements like newsletters, billboards, flyers, and newspaper print ads. Other forms of traditional marketing include commercials, as well as radio spots advertising a business product or service.

While newer marketing methods (social media) do work, and can increase a company’s client base, completely replacing traditional marketing can prove dangerous. There are many advantages including increased awareness of brand. If you walk around a town or city there is no doubt that you will see a trail of traditional advertising. Traditional methods have a high success rate and are proven. Internet methods are subject to clients or customers having access to an internet connection. With traditional marketing methods, anyone with free time and a newspaper, mail service, television or radio can learn of your business or service. With billboards beaming their call to actions at us a well as front window adverts enticing us to approach their stores, traditional marketing is never ending. This form of marketing catches us when we are unaware and potentially could lead to a sale. Rather than customers going online to find your business (and possibly stumbling on your competitor’s website), you bring your business to potential customers with traditional methods. Overall, business are best benefitted with both traditional and online marketing methods.

Here at Hawaii Service Providers, we are always looking for ways to expand your business and increase your customer base by reaching more of your clients with new and innovative marketing tools.  Whatever your business goals may be, our business is to see the growth and success of your business.  Give us a call today to see how we can drive your business' success through the roof - forget the sky, we're reaching for the stars! 

Aloha from Hawaii Service Providers